SIR Brand Debuts iPad Application

Sotheby's International Realty today announced the launch of the brand’s iPad® application, which can be downloaded from Apple’s App Store.

 

The Sotheby’s International Realty® iPad app features include 40 points of interest based on the property location, one-click-contact to a Sotheby’s International Realty broker or agent, the ability to save home search information for future use, a dynamic map feature displaying all available homes for sale or rent based on a user’s location or interested city/neighborhood and high-quality photography.

 

“As the iPad becomes increasingly engrained in the fabric of a consumer’s daily life, we recognized the importance of ensuring that the Sotheby’s International Realty brand is represented there,” said Wendy Purvey, chief marketing officer, Sotheby’s International
Realty Affiliates LLC. “The iPad is unique in its ability to showcase outstanding photography, making it an ideal platform to market the fine properties our network represents. It also enables us to promote the distinctive lifestyle elements of a property.”

 

The Sotheby’s International Realty brand is the only network that currently allows users to search for property listings worldwide on a mobile device. And, according to Google, one in five luxury real estate searches happen on a mobile device.

 

“It was of paramount importance that we ensure the Sotheby’s International Realty brand is consistently presented across all mobile devices, and that is what a consumer will find regardless of which they use to search our inventory,” said Purvey. “Our iPad app is one part of an integrated marketing strategy that offers consumers a consistent overall experience of our brand. Now in addition to our iPhone, Android and BlackBerry application that consumers can use on their smart phones to search for homes, they can search on their iPad, too.”

 

“The iPad is an essential part of the daily lives of Ward Wight Sotheby’s International Realty’s clients, so our presence there will drive exposure for the homes we represent,” said Richard Wight broker/owner. “The iPad app is a critical component of how we are offering our clientele effective ways to position their homes in front of an international and savvy audience of well-qualified buyers.”